EINLEITUNG ..................................................................................................................................................... 2
BUZZ GENERATION ......................................................................................................................................... 7
HUMOR ............................................................................................................................................................. 8
DIE REGELN BRECHEN .................................................................................................................................. 9
Kontroverse ..................................................................................................................................................... 10
ANTIZIPATION ................................................................................................................................................ 11
INSPIRATION .................................................................................................................................................. 12
“DAS MUSS ICH MEINEN FREUNDEN ZEIGEN!” ......................................................................................... 12
BELOHNUNGEN ............................................................................................................................................. 14
VIRAL MARKETING TECHNIKEN .................................................................................................................. 15
EBOOKS .......................................................................................................................................................... 17
ARTIKEL .......................................................................................................................................................... 17
PRESSEMITTEILUNGEN ............................................................................................................................... 18
VIDEOS ........................................................................................................................................................... 18
TELL-A-FRIEND .............................................................................................................................................. 19
TRENDS UND FORUM MARKETING ............................................................................................................ 19
JOINT VENTURES UND AFFILIATES ............................................................................................................ 24
FACEBOOK UND TWITTER FÜR MAXIMALE VIRALE KAMPAGNEN ......................................................... 29
Facebook ......................................................................................................................................................... 29
SCHLUSSWORT